AFFILIATE and AI Disclosure; yes I have affiliate links to these products, I never recommend something I do not use.
Also if you want to see this breakdown by me personally go watch the Youtube video.
This article is a download of that transcript edited by Chat GPT to be more concise
Let’s get into it!
Go High Level vs. Jobber CRM VS Exterior Pro for Home Service Businesses – The Ultimate Breakdown
I’ve been in the home service market for the last 5 years running my own roof and gutter business.
i’ve used several other softwares on the market so here is my honest opinion about the matter.
Really, if you’re running any home service business, choosing the right Customer Relationship Management (CRM) software is important from day one. After using both Go High Level (GHL)/Exterior Pro and Jobber, I can say both are great—but for different reasons.
This article will break down Jobber vs. Go High Level (we have our own version called Exterior Pro), comparing features, pricing, strengths, and weaknesses so you can decide which one fits your business best.
1️⃣ Quick Summary: Which One is Right for You?
✔ Jobber: Best for small home service businesses that need basic job scheduling, invoicing, and quotes. Great for solo operators and small teams.
✔ Go High Level (GHL): Best for businesses looking to scale with marketing automation, lead generation, and website building. Ideal for those running Facebook Ads, Google Ads, and email marketing.
✔ Exterior Pro: Same as GHL but comes with a massive discount as well as access to my HSM mastermind network including FB ads course, templates, group calls and more.
👉 If you’re just starting, Jobber is easier to use. 👉 If you want to grow and automate, GHL is a powerhouse.
2️⃣ Pricing Breakdown
Jobber Pricing (Good for Scheduling & Invoicing)
| Plan | Monthly Price | Key Features |
|---|---|---|
| Core | $69/month | Scheduling, invoicing, quotes, basic CRM |
| Connect | $169/month | Automated follow-ups, job forms, QB integration |
| Grow | $349/month | Custom job forms, automated quote follow-ups, online booking |
💡 Great for home service pros who just need an easy scheduling and invoicing system.
Go High Level + Exterior Pro Pricing (More for Scaling & Marketing)
| Plan | Monthly Price | Key Features |
| Starter | $97/month | Full CRM, funnels, automation, SMS & email marketing |
| Agency | $297/month | Unlimited sub-accounts, white-label branding |
| SaaS Mode | $497/month | Full SaaS automation to resell to clients |
| Exterior PRO | Monthly Price | Key Features |
| Starter | $99/month | Full CRM, funnels, automation, SMS & email marketing, group access, FREE website (basically the $297/m level of ghl) |
| SEO Management | $497/month | Website + SEO management, guaranteed page 1 Google ranking 24/7 website support |
💡 GHL is an all-in-one business tool—great for lead generation, follow-up automation, and marketing.
3️⃣ Feature Comparison: Jobber vs. Go High Level
| Feature | Jobber | Go High Level |
| Scheduling & Dispatching | ✅ Yes (Great for jobs) | ✅ Yes (Less robust than Jobber) |
| Invoicing & Payments | ✅ Yes | ✅ Yes (Stripe, PayPal, etc.) |
| Estimates & Quotes | ✅ Yes | ✅ Yes (More customizable) |
| Lead Management | ❌ Limited | ✅ Yes (Full CRM pipeline) |
| Automations | ❌ Basic | ✅ Yes (Drip campaigns, SMS, email follow-ups) |
| Marketing (SMS & Email) | ❌ No | ✅ Yes (Full automation available) |
| Website & Funnel Builder | ❌ No | ✅ Yes (Drag-and-drop builder) |
| Customer Communication | ✅ Yes (Text & email reminders) | ✅ Yes (Automated responses) |
| Reporting & Analytics | ✅ Yes (Good for jobs) | ✅ Yes (Better for leads & ROI tracking) |
🔹 Jobber is amazing for managing jobs, but it lacks built-in lead generation. 🔹 Go High Level is built for marketing, automation, and sales growth.
4️⃣ Jobber: Strengths & Weaknesses
✅ Great for job scheduling & invoicing ✅ Simple to use—great for small teams ✅ Excellent mobile app ✅ Perfect for solo operators & small home service businesses
❌ Limited automation & lead generation ❌ No website builder or full CRM pipeline ❌ Expensive higher-tier plans for what they offer
5️⃣ Go High Level: Strengths & Weaknesses
✅ Best for scaling & automating ✅ All-in-one CRM, marketing, and website builder ✅ Allows you to resell services (e.g., websites, automations) ✅ Powerful follow-up tools (text & email automation)
❌ Steeper learning curve ❌ Job tracking isn’t as polished as Jobber
6️⃣ Who Should Use Which?
💼 Choose Jobber If:
✔ You just need a simple CRM for scheduling, invoicing, and job tracking.
✔ You run a small home service business and don’t care about marketing automations.
✔ You want an easy-to-use system that your whole team can use right away.
🚀 Choose Go High Level If:
✔ You want to automate lead generation & follow-ups.
✔ You want to build landing pages & websites for yourself (or clients!).
✔ You want to offer additional marketing services (Facebook Ads, Google Ads, email marketing, etc.).
✔ You care more about sales & scaling than just job scheduling.
7️⃣ My Personal Experience & Recommendation
I started my roof and gutter business with Jobber, and it was great for the first couple of years when I was just doing jobs and sending invoices. But as I grew, I needed more:
👉 A system to generate leads (not just schedule jobs). 👉 A way to automate follow-ups & email/SMS campaigns. 👉 A website builder and landing pages for marketing.
That’s when I switched to Go High Level.
📌 If you’re just starting out, Jobber is a great simple CRM. 📌 If you want to scale, generate leads, and automate, Go High Level is the better option.
Both platforms are great, and I have affiliate links for both (check them out below). If you have any questions, feel free to drop them in the comments! 🔥
📢 Want More Marketing Tips? Check out my YouTube channel for Facebook Ads & Lead Generation strategies for home service businesses!
MY CRM Exterior Pro (join our mastermind, get a free website AND get all the automations)
Just join the mastermind group (lifetime access offer)👇
-Spencer